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Parimatch To Create NFT Collection on Binance NFT Marketplace

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Global sports betting company Parimatch will introduce its non-fungible token collection on the Binance NFT marketplace as part of the 100 Creators campaign on June 24, 2021. The campaign is an inaugural program for Binance NFT Marketplace and aims to promote local talents as well as high-profile creators. Parimatch will offer its old website as the opening lot to be auctioned. All proceeds from the auction will be donated to the Parimatch Foundation and used to finance the company’s corporate social responsibility projects.

The idea behind auctioning Parimatch’s former platform is to showcase and preserve the memory of its technological transformation. The platform is the place from which Parimatch began its expansion in the early 2000s, making this auction lot allegorical: It’s where it all started for the sports betting company, which has since expanded its operations to include crypto gambling.

Parimatch’s CMO Ivan Liashenko, said: “We are excited to announce Parimatch’s NFT collection on the Binance NFT marketplace. Parimatch Collectibles are a symbol of nostalgia and an indicator of the transformation of entertainment in the technological age. This is an exceptional way to capture the starting point of our product and showcase how the world has been digitized. And more is yet to come.”

Binance, the world’s largest crypto exchange, will launch its NFT marketplace while focusing on minimal fees, excellence in user experience, high-value NFTs, and liquidity. Users with an account on binance.com will be able to access the Binance NFT marketplace without the need to open new accounts, while newcomers will have to register to create or trade.

Head of Binance NFT Helen Hai said: “The 100 Creators campaign was created to empower innovative but regional creators and introduce them to NFT collectors and enthusiasts around the world. We are very excited to work with these creators and hope to bring them to the mainstream of the industry.”